![]() Um, that it gives it a really, it's, it gives your photos and incredible effect. Now this, this is actually fractures tend to year is a printing your favorite photos directly to glass. Um, we are a photo do core company and our first product, so to speak, and the product we really been honing and focusing on over the past 10 years. I'm just so, so you're printing, you're printing on glass, is that, that's right, right? Yeah. Rubin: And what do you do for, oh, sorry, one more. ![]() ![]() You have five likes and um, they're gone. It's just something that you do it, they don't, they're not designed to be kept or looked at. ![]() It's just the people that take a lot of pictures, but they're just, there's just nothing. Rubin: don't you find that Instagram, the whole, the way that Instagram has both popularized photography in a certain kind of way and really crushed it at the same time. We've had a lot of fun just engaging with all the people on social media that I think are realizing the same thing about just sort of that Ephemera that exists, you know, with social, Instagram, especially Facebook, Of course, we get a lot of fun ribbing online, you know, the, uh, you know, I don't think a a month goes by on Twitter when somebody doesn't mention how it's an unfortunate name, but we laugh at it and we've had a lot of fun. Herb: So I wasnt around when they named the company, but the s the, the tail that I've been told, um, was that, um, essentially just take two words frame and picture and you mash them together, you get fracture. What makes fracture? Why fracture? What does that even, what does that mean? How does that fit in there? You know, so Rubin: Well, I'm 100%, I'm 100% behind that philosophy. Um, and so being part of the Fracture family over the past five years, it just really reinforced the need to like celebrate these moments and print out these special moments and put them on the walls and, and give them as gifts and remind people that this is what's really important. But I mean I have all these incredible life moments. Is that actually the birthday that we'll be in birthday mode later tonight. I have a 12 year old, I have a nine year old and as of today, I twin eight year olds. Um, so maybe that makes it more personal. And it is, yeah, I mean it is, it is something that over the past five and a half years, um, I've really taken like the core company beliefs and they just really resonate with me. And that mission is we want to fight ephemera and get people to fall in love with the printed image and really focus on the moments in their lives that matter. Um, just a fracture is a very fun, um, lovable company that has, um, just an incredible mission. So it's been a really fun rocket ride with fracture is a fun. I joined fracture, uh, in September of 2013. So I'm not, so for clarity, um, I've been with fracture now. One of the cooler things about Gainesville's that a Tom petty and the heartbreakers or from there and you. We didn't actually overlap, but he was like in our neighborhood. Me and Tom Petty, you know, that's a long time ago. I was born, born there and went to Gainesville high school. Well, I, well I can certainly support that. And, uh, just we fell in love with it and decided there was a place where we want to raise our family. And so I, um, moved here in 96, graduated 99, uh, met the love of my life in 2000 while I was starting my first company. Herb: I moved to Gainesville in, uh, 1996, um, to attend the University of Florida. Um, have you been, are you from Gainesville? What are the odds of that? That's the key. I don't know if you know this, but I'm from Gainesville, Florida. Um,I don't know if you where we're located. It should be working from outside someplace. Herb: I am in Sunny Florida and uh, it's a rather nice weather today. Rubin: Where are you today? Where her, where are you today? So, uh, it's so exciting to have you on the show. I saw them and I remember telling Rubin, I'm like, have you heard about these guys? I was, I was at, this is great. What I'm actually familiar with your work, uh, commercials. Suzanne: The importance of printing your photos, getting them off of your phone and onto your wall. So I thought we would bring on someone who's like at least like-minded. Herb is CMO at a company called Fracture and they, like Neomodern, um, really believe in printing stuff. Suzanne I'd like to introduce to you Herb Jones. Suzanne: literally taking our show on the road quite literally. I think, um, well that's our hallmark is that we. Suzanne: Um, in the vicinity of San Francisco, but I'm not in our usual recording studio.
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